If you’re not building an e-mail list for your online venture, crawl out from under that rock!

Using a free e-mail service like MailChimp is standard operating procedure for many of the marketing professionals and clients that I work with. You can send up to 12,000 e-mails to 2,000 contacts, every month, for free. The interface is intuitive, and clean, for the amount of options that it has to offer. Notice I didn’t say it was “easy.”

Like any large software product, MailChimp does come with it’s challenges, one of them being the part where it’s “easily hooks up to your WordPress website.” Luckily, folks like Tracy Levesque produce awesome plugins like Easy Forms for MailChimp.

Episode 20: Easy Forms For MailChimp

Listen to the audio

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Why use this plugin over another pop-up plugin?

The e-mail capture market is huge.

There’s some great services like OptinMonster, which create pop-ups with a degree of control that you’d expect from the likes of high-priced enterprise solutions. You can watch my tutorial videos by following this link.

That being said, OM is more of a jack-of-all-trades, versus a well-integrated solution strictly for MailChimp.

Easy Forms for MailChimp, on the other hand, really shines with the vast amount of MailChimp features, especially for those organizations that depend on using MC as a standalone customer database. Tracy’s team, which pulls from their experience as a services based business, have found themselves really capitalizing on this segment of the market.

Not everyone wants marketing automation and fancy pop-up animations.

Sometimes deep support for MC and managing subscribers outshines all the fancy conversion bells-and-whistles. Furthermore, Easy Forms is a WordPress-first plugin, and is more than just pop-up creator. In fact, the pop-up add-on comes at an additional cost, while giving you the ability to embed forms in pages, posts, and widgets with it’s free offering.

Is it right for you?

I think Tracy hits on all the right points during our PluggedIn Radio episode, so I invite you to spend the time to watch the show if you’re interested in seeing her demonstrate the software. If you need deep MailChimp integration, look no further than this plugin for your next project.

I’d love to hear from you in the comments.

Posted by Matt

Host of The Matt Report & PluggedIn Radio. WordPress service & product business owner. Publisher at PluginTut.com.

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